BUSINESS Market Analysis


Business decision makers in the field of communications need to have a sound understanding of the market. They need to understand the market trends so that products and services can be best positioned, and the market structure to appreciate opportunities and competitive threats.

Many forms of market analysis can be brought to bear on these issues. Market Forecasting, Scenario Analysis, Portfolio Planning and SWOT Analysis all have a place in developing the optimum strategy. Quotient is familiar with market appraisal and positioning methods; we understand the wireless market sectors and we have extensive contacts in the communications industry. Using a combination of survey techniques, interviews and analysis of secondary data sources we build a realistic and insightful picture of future market development.

Our combined skills in technical and economic analysis ensure that robust strategic decisions are made, based on a sound understanding of underlying market drivers.

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